ICONIC JÄGERMEISTER

Since the 1950s, Jägermeister has been known for unique campaigns and experiences. Discover standout moments as we explore nightlife, create art spaces, and celebrate those who make it all possible. Stay tuned for more!

A crowd of people standing in a dimly lit nightclub or event space, facing a stage with dramatic spotlights and glowing geometric light designs. A large illuminated sign on the right appears to read Jägermeister.

Featured campaigns

A group of people celebrating in a bar or event space, each holding a large novelty check from Meister Hunter 2025 for £3000. The background features a glowing 'Jägermeister' sign above them.
MEISTER HUNTER

THE ULTIMATE JÄGERMEISTER COCKTAIL COMPETITION

A row of Jägermeister bottles displayed on dark shelves under a glowing white HUBERTUS CIRCLE sign.
HUBERTUS CIRCLE

OUR INTERNATIONAL NETWORK OF BARTENDERS

A crowded nightclub or concert venue with a group of people dancing and raising their hands under green and orange stage lighting.
SAVE THE NIGHT

JOIN US TO SAVE THE NIGHT

A close-up of a person wearing futuristic dark sunglasses with glowing green circular patterns and red mirrored lenses reflecting the word 'night embassy'.
NIGHT EMBASSY

GLOBAL EVENTS

Two retro-bottle Jägermeister and retro shot glasses in a mechanics garage.
JÄGERMEISTER RETRO BOTTLE

90TH ANNIVERSARY CELEBRATION

Two models pose in a studio setting with a solid orange background. One model wears a dark green top and the other wears a orange sleeveless top, a matching peach furry skirt, and accessorizes with chunky orange boots and a orange necklace.
PANTONE

TWO ICONS UNITED IN ONE

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A DJ in a black vest and white shirt operating a black mixing console with turntables, with a bottle of Jägermeister on a table against an orange and black background.

THE PERFECT MIX

JÄGERMEISTER X MUSIC

Music has always been part of the Jägermeister DNA. Our love for beats is deeply rooted in our heritage. Because we know the right sound is just an integral to an epic night.

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Two large wooden barrels with Jägermeister engraved at the front in a dim, orange and green lighted room

AN OLD BARREL GETS A NEW LIFE

Jägermeister barrel maturation

Matured for a long time in oak barrels – waiting to be set free by true connoisseurs
A men outdoors holding deer antlers above his head, wearing a yellow long-sleeve shirt with a black deer head logo.

REAL FANS FROM WOLFENBÜTTEL

SPONSORING BY JÄGERMEISTER

Sponsorship: a groundbreaking idea and a media-effective legal dispute! Soccer player Günter Mast was once a prime example of this.

 OUR STORY