JäGERMEISTER x MUSIC

Our line-up doesn’t only include shots and cocktails, but also DJs, musicians and bar keepers all over the world - for parties that you wish you could put on repeat.

Cookie consent required

Please enable YouTube cookies to view this video.

Our National music programs

JÄGER MUSIC LAB - ITALY

Support of emerging electronic music talents in Italy
A group of people seated in chairs inside a studio or room with green lighting, screens, microphones, and musical equipment. The room has black curtains, a wood floor, and bright green accent lights.
Group photo of participants posing in front of a Jäger Music Lab (JML) event backdrop, with green stage lighting and JML 2024 branding visible in the background.
Crowd gathered in front of a DJ booth at a live event, illuminated by green stage lighting and laser beams, with the Jägermeister stag logo displayed prominently in the background.
A group of twenty people posing together in a studio setting with a dark wood floor and a colorful graphic backdrop.

SUPPORTING EMERGING ELECTRONIC MUSIC TALENTS

JÄGER MUSIC LAB - ITALY

The Jägermeister Music Lab is an annual initiative in Italy that aims to discover and support emerging electronic music talents. Partnering with MAT Academy, a renowned Italian DJ academy, the project offers ten artists the chance to become the official Music Meister of the year. The Lab provides participants with state-of-the-art equipment and a week of learning and living together, including mentorship from industry leaders. Started in 2017, the Jägermeister Music Lab has become a cornerstone of the Italian electronic music scene, boosting numerous young artists' careers, while consistently enhancing Jägermeister’s presence in the music industry, at festivals and events.

JÄGER MUSIC - SPAIN

Celebrating a decade of empowering emerging artists, shaping music careers, and driving diversity in Spain’s music scene
Person wearing headphones standing behind a DJ booth, partially framed by a glowing Jägermeister neon sign, with large illuminated text in the background at an event or stage setting.
Person holding a microphone and performing in front of a red backdrop, wearing sunglasses and a black cap, with a glowing Jägermeister sign above and another person standing near DJ equipment in the background.
A woman playing an electric guitar on stage, wearing a white cap, black t-shirt, and black pants against a bright, overexposed outdoor background.

SUPPPORTING SPAIN'S LOCAL MUSIC SCENE

JÄGER MUSIC - SPAIN

Jägermusic Spain celebrates 10 years of supporting emerging talent in the local music scene. Since 2014, the program has backed over 250 artists, providing resources like financial support and opportunities to perform at major festivals. Jägermusic has been key in launching the careers of bands like Ginebras and Sen Senra, and has produced creative projects such as vinyl albums and immersive music experiences. The program also champions gender equality, showcasing the impact of women in music through projects like 'Women in The Studio'.

JÄGER MUSIC AWARDS - UKRAINE

The first independent music award, which contributes to the development of the Ukrainian music scene since 2018
A man and a woman sit on stools on a dimly lit stage, with a large red LED sign behind them reading 'AWARDS JAGE'. The man wears a green jacket, beige pants, and orange sneakers, while the woman wears a pink jacket and light-colored pants.
Two people standing in front of a large Jäger Music Awards backdrop at a night event, both wearing black and holding paper cups.
A shirtless person kneeling on a wooden floor in a smoky indoor setting, reaching toward small equipment in the foreground, with blurred figures in the background.
Three people on a concert stage holding award plaques, with large Jäger Music branding and stage lights in the background.

AWARDS FOR LOCAL MUSIC TALENTS

JÄGER MUSIC AWARDS - UKRAINE

The award is held to support music artists and bands and is aimed at the development of the music industry as a whole and the discovery of new talents among young artists. Specifically, it seeks to discover and support new names in the Young Blood nominations (People’s Choice, Jury Choice, Brand Choice), as well as to recognize special events and releases in the main eight nominations: ARTIST OF THE YEAR, TRACK OF THE YEAR, VIDEO OF THE YEAR, COLLABORATION OF THE YEAR, PHENOMENON OF THE YEAR, LABEL OF THE YEAR, VENUE OF THE YEAR, JOURNALIST OF THE YEAR. SPECIAL NOMINATION - MASTERY OF THE YEAR